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PPC Management
by The Hits Doctor:
Managing ROI focused, highly strategic and profitable Pay Per Click
campaigns across all major
search engines and Content Networks |
PPC (Pay Per Click) marketing is a form of online advertising utilizing Google 
AdWords, Yahoo Search Marketing, MSN adCenter, Ask.com and other Content Networks to display "sponsored links" and banners ads in a Cost Per Click (CPC) or Cost Per Impression (CPM) model.
The Hits Doctor is considered by Google to be one of the most strategic search engine marketing companies in the USA. Google provides The Hits Doctor with a dedicated Google Agency Support team to help manage and optimize our client's PPC campaigns. This gives The Hits Doctor a significant advantage over our competition. Our clients not only receive expert management and optimization from The Hits Doctor's highly qualified PPC experts, but also from a team of full-time Google employees.
Our Google AdWords Qualified
individuals are experts at managing pay per click campaigns
on Google, Yahoo, MSN, Ask, and Business.com to meet
return on investment goals. Our rigorous keyword, ad text, and landing page testing
ensures that your money
is being spent wisely on keywords that result in sales
and leads.
Join the ranks of the many large and small businesses that trust The Hits
Doctor to effectively and efficiently manage their pay per click campaigns to achieve high ROI, increase sales and attract
new customers.
Contact
us for a free quote for PPC Management
The Hits Doctor's paid search
PPC campaign management service includes:
- Strategic bid management
- Custom landing page development and
optimization
- Multivariate landing page testing
- Conversion tracking and
advanced bid optimization to increase ROI
- Ad Text development to increase CTR and Quality Scores
- Advanced Google Analytics reporting and website
traffic analysis
- Highly detailed reporting outlining campaign performance
statistics
- Meetings to review performance
and discuss optimization strategies.
- Keyword expansions and testing to identify
new converting keyword
- World class support and advanced optimization methods
Strategic Bidding Strategy
The Hits Doctor takes a holistic approach to search engine marketing. We track and analyse both PPC and Organic SEO traffic and conversion data when making decisions. Organic search rankings, site traffic and conversion data are taken into consideration when bidding on particular keywords in paid search campaigns. As The Hits Doctor achieves top rankings for keywords in the organic search results, the same keywords in your paid search campaigns are analyzed for ROI, and then positions are adjusted accordingly. In this way, we are able to continually attract new site visitors, while focusing on the keywords that have the highest return on investment.
Conversion Tracking for Paid Search Campaigns
Conversion tracking is the key to identifying keywords
with a high ROI in paid search campaigns. Driving qualified visitors to your website
is only the beginning. It is important to have a measurable
ROI for your pay-per-click marketing investments. Many
companies waste thousands of dollars bidding on keywords
that do not convert into sales or leads.
PPC Management Success Story: Vocus.com
Results after The Hits Doctor's PPC analysis & campaign management:
Increased leads by 1167% in white paper campaigns.
Increased leads by 352% in demo campaigns.
Read how The Hits Doctor increased lead generation by over 1,000% for Vocus, Inc.
Customer Testimonial: "I can't say enough about what a superstar
Brett is. He's managed search campaigns for me at Citibank
and at Vocus, two organizations with very different budgets,
goals and products, and at both places, his performance
has been stellar. Brett is unique in his depth of understanding
of search, his ability to understand business objectives
and execute the search strategy based on that, his understanding
of a direct response approach, and his integrity as it
relates to spending of budget and client billing. He also
is responsive to requests, and I would call on his agency
for any search related initiative, knowing that he knows
how to drive results quickly."
Tanja Omeze - VP, Online Marketing
Vocus Inc. www.Vocus.com
PRWeb www.PRWeb.com
PPC and SEO Success Story: Parature.com
Parature, a leader in the highly competitive customer support software industry, hired
The Hits Doctor for Organic SEO and
PPC Management in 2008.
Parature Results after PPC Management by The Hits Doctor:
Decrease in Cost Per Demo by 400% since January 2008.
Parature Results after Organic SEO by The Hits Doctor:
Organic Google traffic increased by 100.44% (Sept '07 vs. Sept '08)
Top 10 Google Rankings Prior to SEO: 1
Top 10 Google Rankings After to SEO: 9
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