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Organic SEO and
Pay Per Click Management
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The Hits Doctor's offers both organic
search engine optimization and pay
per click search management services.
"Organic SEO" refers to the
website optimization process that enables websites to
appear in the "organic listings" which are
located below and to the right of sponsored links in
the search engine results pages.
"Pay Per Click" campaigns,
such as Google AdWords, Yahoo, MSN, and Ask (sponsor
links) can be a profitable way to generate sales and
leads when managed properly.
Example of Organic vs. Pay Per Click links below:
Optimization for pay-per-click and organic
search provide complementary benefits. Organic search
can be the lowest cost form of traffic, while pay per
click is an excellent tool for testing, sale/lead generation,
and to round off organic voids.
The Hits Doctor recommends doing organic search engine
optimization coupled with paid search, to achieve a
well rounded and cost effective search campaign.
